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Featured success story / Edimo / 2024 - 2025
E-commercetransformationto growth.
Project 2024 - 2025: the 4th expansion, a launch in 5 new EU markets. Green energy, B2B and B2C.
9x
profit, first 12 months (2024)
+260%
leads (2024)
+600%
POAS (2024)
2 → 7
markets (2023 → 2025)
01 The challenge
90%
crash after the covid boom
B2B2C
a complex business model
-500k EUR
e-commerce results in 2023
02 The solution
B2B & B2C growth via
- 01New strategy, 80% in-house execution
- 02Built a digital ecosystem (12 sales & social channels)
- 035 new EU markets expansion: AT, CH, RO, DE, HU
- 04New brand launch & a detailed 2-year rebranding plan
- 05Automation, AI and sales process improvements
- 06B2C & B2B lead-gen boost
E-commerce, B2C & B2B
- 07Restructuring: a full relaunch of platform, design, UX/UI and content
- 08Profit-based optimization: sales support campaigns strategy
- 09Product portfolio scaling
- 10Pricing & promotions strategy
- 11CRM strategy & leadership, incl. the B2B partner program launch
03 The results
2024, first 12 months
9x
profit
+260%
leads
+600%
POAS
2025, estimate: additional
2-3x
profit
+120%
leads
+200%
POAS
04 Growth footprint
6 → 14
business units across 7 markets (2024 → 2025)
2 → 7
markets, CEE & DACH
2023: 6 business streams
B2C e-shop & installations in 2 markets
DE
CZ
Ecommerce, Services, Wholesale
SK
Ecommerce, Services, Wholesale
CH
AT
HU
RO
2025: 2 + 12 new business streams
B2C & B2B e-shop, installations & B2B / wholesale
DE
Ecommerce & Wholesale ready to launch
CZ
Ecommerce, Services, Wholesale
SK
Ecommerce, Services, Wholesale
CH
Services
AT
Ecommerce, Services, Wholesale
HU
Ecommerce
RO
Ecommerce (Wholesale ready to launch)
ActiveReady to launch