Marketing & Business Growth Leader / CEE & DACH

Growth you canmeasure inprofit.

Bratislava / Prague

Senior marketing and commercial leadership for companies scaling internationally. Strategy and execution in one hand.

Let's talk Track record B2B, B2C & B2B2C | Fractional | Interim
20+
years leading growth
15+
markets in CEE and DACH
200+
strategic and GTM projects
9x
profit in 12 months, Edimo case →
HeinekenSubwayVolkswagenAlzaTescoYoplaitUniCreditBayerEdimo

01 Sound familiar?

01

Your 2027 budget is a bet.

Growth has flattened, the market keeps moving, and nobody can say which lever will carry next year.

02

Marketing spends, sales does not follow.

Budget goes out, leads and revenue do not come back in proportion.

03

A leadership gap in marketing.

A capable team without senior direction, or a role that needs to be filled now for a defined period.

Who I don't work with

  • Pre-revenue startups - you need product-market fit, not a demand engine.
  • Anyone shopping for cheap execution without strategy - it rarely fixes this.

02 How to work together

One path. Start where it makes sense for you

Start here

2027 Growth Plan

Your P&L, funnel and market, turned into a growth diagnosis & roadmap for 2027. Yours to run, with or without me.

14 days, fixed price
Fractional / Interim

Growth Leadership

I lead marketing, agencies and budget as part of your team, or I mentor your existing team to lead it. Fractional for ongoing direction, interim to bridge a gap or run a turnaround.

Fractional 20-40% of FTE, or a fixed-term mandate
Growth Engine

Build, run, hand over

An AI-enabled acquisition system that opens new markets and books qualified meetings. Built and run with your team, then it is yours.

What I bring in every format

  • Growth and go-to-market strategy
  • Leadership of teams, agencies and partners
  • Brand and performance integration
  • International expansion
  • Team development and mentorship
  • AI-enabled marketing efficiency

03 Proven track record

B2B, B2C & B2B2C

Featured success story / Edimo / 2024 - 2025

E-commerce transformation to growth.

From a 90% crash after the covid boom to 9x profit in the first 12 months, with a launch in 5 new EU markets.

Read the case study →
9x
profit, first 12 months
+260%
leads
+600%
POAS
2 → 7
markets
+10 pts
Subway

CEE performance vs. global across 13 markets, media cost -34%.

Nr. 1
Alza

Lead media strategist behind five years of growth to market leadership.

#2
Volkswagen

Market share in year 2 after a new brand communication system.

+40%
Tesco

Online sales in 12 months after launch.

#1
Heineken

Zlaty Bazant strengthened via brand building and activations.

200%
Yoplait

Flagship relaunch vs. target; market share from 21% to 29% across 4 CEE markets.

+45.7%
SkyEurope

Passenger growth and the most profitable half-year in company history, 8 markets.

#1
E.ON

Market share in year 1 after launching E.ON e-mobility.

#2
Dr.Max

New private label baby nutrition brand, in less than a year from launch.

+50%
WPP MediaCom

Billing growth, agency ranking from #5 to #3, WPP High Performers Award 2012 and 2013.

30+
Teams led

Cross-functional and agency teams, 10+ industries, 2 divisions built from scratch at WPP MediaCom.

Brands I have led or built growth for

HeinekenUnileverP&GCoca-ColaTescoSubwayBayerAlzaGoogleSonyVolkswagenAudiSkodaYoplaitH&MUniCredit BankKooperativaE.ONShelleBayHome CreditCSOBAcrossEdimoDexfinitySkyEuropeGroupe BelWPP MediaComGroupMMindshareOMDDDB

04 What clients say

Excellent work! Most appreciated and well done in such a short timeframe!
Justin GoesCEO, Subway Europe
He was the main contributor to the biggest success story in years that started the real company turnaround.
Jan HanušCEO, Yoplait
Enormous drive, remarkably creative problem solving and pure business focus.
Jacek KaniaBusiness Director, WPP Media CEE
Key architect of our communication system - we are now selling better than ever before.
Marek ChovanecMarketing Manager, VW Slovakia
First-class marketer and brand builder. Passion and boldness. Strongly recommended!
Vladimír RadosaMarketing Manager, Heineken Slovakia
We are now nr. 2 brand in less than a year from start. Thanks to this success I was happy to entrust him with the launch of another new brand.
Matúš TekeľPrivate Labels Manager, Dr.Max
Milan's data based strategy and execution led to strong growth trajectory. He analysed our business of 2023 and proposed new strategy which he executed and delivered consistent results during 2024 and 2025.
Filip KrajčPurchase and Logistic Director, Ecoprodukt & Edimo
Show 18 more references
Milan is passionate, creative, visionary and loyal. His biggest strengths are insights, deep expertise in marketing, strategic communications planning, developing and launching new services and integration.
Andrej DziakCEO, MediaCom Slovakia
Milan proved his skills as a marketer with deep understanding of clients, brand building, strategic communications planning and services development.
Ján HavelkaCEO, GroupM Slovakia
Milan has been a great help in upgrading our local strategic planning product and I am looking forward to his contribution to the team development and new business support.
Richard KopúnikCEO, Mindshare Slovakia
Great work! The progress made by you and the team in such a short space of time really is commendable.
Louise WardleVice-President Marketing EMEA, Subway
Thank you for the work you have done. It goes to show that a lot can be achieved in a relatively short period of time.
Mike BrouwersMarketing Director Europe, Subway
I highly recommend Milan if you want to think out of the box. I have really enjoyed working with him, he is also very supportive in any situation. He is a change maker and works hard to reach his goals!
Sandra ChassanCEO France & BeNeLux, Subway
You came to our team like a hurricane and we needed it. Thank you for what you have done for our team, for our markets, our businesses.
Givi OrdenidzeGeneral Manager Georgia, Subway
I must say that I really like your passion and drive to transform everything needed! I really thank you and appreciate your dedication and hard work, but most importantly I congratulate you on your results!
Andrei TriffanGeneral Manager Romania, Subway
The main thing I appreciate is that you are getting things done. It goes to show that a lot can be achieved in a relatively short period of time.
Rokas LiutkauskasGeneral Manager Lithuania, Subway
Milan came with a lot of drive and vast expertise that helped restart the whole commercial part of the business. He helped the leadership to understand the opportunities for growth and proposed pivoting that proved right.
Martin KarnerSenior Marketing Manager, Ecoprodukt & Edimo
He looks at situations from different angles and constantly comes up with out-of-the-box solutions that are practical and executable. Thanks to his leadership approach, we accelerated time-to-market.
Martina KováčováExpansion Lead B2B & B2C, DACH & CEE, Edimo
Milan drove AI adaptation in the whole marketing, product and IR dev teams. We are now delivering more and better than before. He is demanding on his teams but also on himself.
Filip OlajecBrand Lead, Edimo
After we changed agencies, I was impressed by planning led by Milan that helped us grow the majority of our brands.
Ladislav ČižmárikCountry Division Head, Bayer CHC Slovakia
Milan was key to the success of campaigns in 2013-2014 that surpassed our ambitious internal goals. He delivered the right consumer insights, advisory on creative and precise, innovative communications and media planning.
Alena KľúčikováManager Communication & Identity, UniCredit Bank Slovakia
His proposal of strategy and detailed planning with the key focus on digital helped us deliver results significantly surpassing targets!
Milan OndrejMarketing & Sales Manager, Privatbanka
He always explored all possible angles and searched for the right insights, making sure the strategy would bring business results to clients.
Miloslav MájekDigital Director, MediaCom Slovakia
Milan “lives his brand”. He is an exceptional asset for the company. He is resourceful, hard working, dedicated, strategically very sound and intelligent.
Tomáš HrivňákEx Strategic Planning Director, Euro RSCG New Europe, TBWA and Mark/BBDO Prague
First-class marketer, truly oriented on the consumer, at the same time constantly advocating new, innovative but practical approaches and their integration into a meaningful direction for business.
Jaroslav CírEx Global Director Consumer & Market Insight, Unilever

25 named references across 20 years. More on LinkedIn.

05 Systems I designed and run

Standalone programmes

Growth strategy and operating system

Grow & Prosper

Growth diagnostic, growth engine and growth operating system for B2B companies. Marketing, sales, agencies and data orchestrated into one system.

Explore Grow & Prosper
Outbound acquisition

B2B Acquisition Engine

A done-for-you B2B client and partner acquisition engine: target list, multi-channel outreach, AI-enabled personalisation and a sales-ready pipeline in 6 months.

Explore the Acquisition Engine

06 About

Marketing & Business Growth Leader

Milan ObetkoBratislava and Prague

I help companies find the next source of growth, prove it in numbers and then navigate it - across markets, channels and partner networks. My strongest asset is integration: marketing, sales, agencies and data working as one growth system instead of disconnected campaigns.

Three times international Marketing Director or CMO, former Strategy Director at WPP MediaCom. I have led 30+ cross-functional and agency teams and delivered 200+ strategic and GTM projects across 10+ industries.

Building digital since 2001: from the first website for Zlatý Bažant (Heineken) and pioneering e-commerce in CEE at SkyEurope to multi-market e-shops, lead-generation platforms and campaign sites today.

Open to Fractional and Interim leadership mandates across CEE and DACH.

English (fluent, CAE), Slovak and Czech (native), French (intermediate). Master's in Business Management, University of Economics Bratislava.

  • 2015 - today
    Grow & ProsperCMO and growth leadership on demand - the umbrella for interim and fractional mandates
  • 2024 - 2025
    Edimo.comCMO / Growth Director, CEE & DACH - 2 → 7 markets, 9x profit turnaround. Case study →
  • 2022 - 2023
    DexfinityHead of Strategy - e-commerce marketing accelerator
  • 2019 - 2022
    SubwayMarketing Director CEE - 13 markets
  • 2010 - 2015
    MediaCom / WPPStrategy Director, Head of Insight & Beyond Advertising
  • 2007 - 2010
    Yoplait / General MillsMarketing Director CEE - 4 markets
  • 2005 - 2007
    SkyEurope AirlinesMarketing Manager CEE - 8 markets
  • 2001 - 2005
    Groupe Bel, HeinekenGroup Brand Manager, Brand Manager

Looking for a senior marketing and growth leader? Let's talk.

Available from Q4 2026 for Fractional and Interim leadership mandates across CEE and DACH.

Get in touch Connect on LinkedIn

milan.obetko@gmail.com
+421 911 719 998
Bratislava, Slovakia / Prague, Czech Republic