2027 Growth Plan
Your P&L, funnel and market, turned into a growth diagnosis & roadmap for 2027. Yours to run, with or without me.
Marketing & Business Growth Leader / CEE & DACH
Senior marketing and commercial leadership for companies scaling internationally. Strategy and execution in one hand.
Growth has flattened, the market keeps moving, and nobody can say which lever will carry next year.
Budget goes out, leads and revenue do not come back in proportion.
A capable team without senior direction, or a role that needs to be filled now for a defined period.
Who I don't work with
Your P&L, funnel and market, turned into a growth diagnosis & roadmap for 2027. Yours to run, with or without me.
I lead marketing, agencies and budget as part of your team, or I mentor your existing team to lead it. Fractional for ongoing direction, interim to bridge a gap or run a turnaround.
An AI-enabled acquisition system that opens new markets and books qualified meetings. Built and run with your team, then it is yours.
What I bring in every format
Featured success story / Edimo / 2024 - 2025
From a 90% crash after the covid boom to 9x profit in the first 12 months, with a launch in 5 new EU markets.
Read the case study →CEE performance vs. global across 13 markets, media cost -34%.
Lead media strategist behind five years of growth to market leadership.
Market share in year 2 after a new brand communication system.
Online sales in 12 months after launch.
Zlaty Bazant strengthened via brand building and activations.
Flagship relaunch vs. target; market share from 21% to 29% across 4 CEE markets.
Passenger growth and the most profitable half-year in company history, 8 markets.
Market share in year 1 after launching E.ON e-mobility.
New private label baby nutrition brand, in less than a year from launch.
Billing growth, agency ranking from #5 to #3, WPP High Performers Award 2012 and 2013.
Cross-functional and agency teams, 10+ industries, 2 divisions built from scratch at WPP MediaCom.
Brands I have led or built growth for
Excellent work! Most appreciated and well done in such a short timeframe!
He was the main contributor to the biggest success story in years that started the real company turnaround.
Enormous drive, remarkably creative problem solving and pure business focus.
Key architect of our communication system - we are now selling better than ever before.
First-class marketer and brand builder. Passion and boldness. Strongly recommended!
We are now nr. 2 brand in less than a year from start. Thanks to this success I was happy to entrust him with the launch of another new brand.
Milan's data based strategy and execution led to strong growth trajectory. He analysed our business of 2023 and proposed new strategy which he executed and delivered consistent results during 2024 and 2025.
Milan is passionate, creative, visionary and loyal. His biggest strengths are insights, deep expertise in marketing, strategic communications planning, developing and launching new services and integration.
Milan proved his skills as a marketer with deep understanding of clients, brand building, strategic communications planning and services development.
Milan has been a great help in upgrading our local strategic planning product and I am looking forward to his contribution to the team development and new business support.
Great work! The progress made by you and the team in such a short space of time really is commendable.
Thank you for the work you have done. It goes to show that a lot can be achieved in a relatively short period of time.
I highly recommend Milan if you want to think out of the box. I have really enjoyed working with him, he is also very supportive in any situation. He is a change maker and works hard to reach his goals!
You came to our team like a hurricane and we needed it. Thank you for what you have done for our team, for our markets, our businesses.
I must say that I really like your passion and drive to transform everything needed! I really thank you and appreciate your dedication and hard work, but most importantly I congratulate you on your results!
The main thing I appreciate is that you are getting things done. It goes to show that a lot can be achieved in a relatively short period of time.
Milan came with a lot of drive and vast expertise that helped restart the whole commercial part of the business. He helped the leadership to understand the opportunities for growth and proposed pivoting that proved right.
He looks at situations from different angles and constantly comes up with out-of-the-box solutions that are practical and executable. Thanks to his leadership approach, we accelerated time-to-market.
Milan drove AI adaptation in the whole marketing, product and IR dev teams. We are now delivering more and better than before. He is demanding on his teams but also on himself.
After we changed agencies, I was impressed by planning led by Milan that helped us grow the majority of our brands.
Milan was key to the success of campaigns in 2013-2014 that surpassed our ambitious internal goals. He delivered the right consumer insights, advisory on creative and precise, innovative communications and media planning.
His proposal of strategy and detailed planning with the key focus on digital helped us deliver results significantly surpassing targets!
He always explored all possible angles and searched for the right insights, making sure the strategy would bring business results to clients.
Milan “lives his brand”. He is an exceptional asset for the company. He is resourceful, hard working, dedicated, strategically very sound and intelligent.
First-class marketer, truly oriented on the consumer, at the same time constantly advocating new, innovative but practical approaches and their integration into a meaningful direction for business.
25 named references across 20 years. More on LinkedIn.
Growth diagnostic, growth engine and growth operating system for B2B companies. Marketing, sales, agencies and data orchestrated into one system.
Explore Grow & ProsperA done-for-you B2B client and partner acquisition engine: target list, multi-channel outreach, AI-enabled personalisation and a sales-ready pipeline in 6 months.
Explore the Acquisition EngineI help companies find the next source of growth, prove it in numbers and then navigate it - across markets, channels and partner networks. My strongest asset is integration: marketing, sales, agencies and data working as one growth system instead of disconnected campaigns.
Three times international Marketing Director or CMO, former Strategy Director at WPP MediaCom. I have led 30+ cross-functional and agency teams and delivered 200+ strategic and GTM projects across 10+ industries.
Building digital since 2001: from the first website for Zlatý Bažant (Heineken) and pioneering e-commerce in CEE at SkyEurope to multi-market e-shops, lead-generation platforms and campaign sites today.
Open to Fractional and Interim leadership mandates across CEE and DACH.
English (fluent, CAE), Slovak and Czech (native), French (intermediate). Master's in Business Management, University of Economics Bratislava.
Available from Q4 2026 for Fractional and Interim leadership mandates across CEE and DACH.
milan.obetko@gmail.com
+421 911 719 998
Bratislava, Slovakia / Prague, Czech Republic